Why hasn’t this been done yet? It seems so logical. If you have ever looked at a boarding pass it is mostly like reading hieroglyphics. It is cryptic at best. I have looked at hundreds over the years, and they suck to decipher as your key info is basically buried in there amongst a bunch nonsense that has no real value to the average user.
Peter has come up with a very simple, clean, modern and slick design that makes key information more accessible and feels less awkward to handle (especially if you have a passport). It is really as simple as that, but until this point, no one has actually tackled it.
But the images say it all.
The current boarding pass we all know
Peters’s Idea:
I say Peter Smart’s design FTW.
Photo Credits: petesmart.co.uk
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